THE MELT: Rebrand
The Melt is a grilled cheese restaurant chain in San Franciso.
A grilled cheese is the ultimate comfort food and mom's are the ultimate makers of comfort food. Using their current logo, we added a strong mom voice to The Melt's brand through new packaging, in-store experience, and magnets strategically placed around San Francisco.
Copywriter: Lindsey Zimmerman
Packaging & receipt with a hand-written note from The Melt:
In-store poster where customers can choose how their sandwich is cut:
Resusable Lunch Bag Rewards Program — When you bring your Melt lunch bag, you receive a free cookie with your sandwich:
Ambient mom-ism magnets to drive people to the restaurant: